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42BELOW - Magazine "Vodka"

Sometimes money doesn't yield the best creativity

Via AdRants:
42below vodka paid a creative team at Saatchi & Saatchi with truckloads of vodka instead of money for a campaign that is, indeed, very good and just won a Gold Lion at this year's Cannes for print and outdoor. The campaign illustrates, literally, the experiences one will have when drinking 42below vodka. While many of the are, of course sex-related, all are not including one with a Godfather theme and one with a Brokeback Mountain theme.

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ideasgrande	Latest page update: made by ideasgrande , Jan 15 2007, 6:47 PM EST (about this update About This Update Rename - ideasgrande No content added or deleted. - complete history)
	Keyword tags: 42Below Food & Beverage magazine vodka More Info: links to this page

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42BELOW - Magazine "Vodka"

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