AgenciaClick - Mobile "Fiat Idea Adventure Promotion"This is a featured page


Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

Via AdRants:
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light off road vehicle.


AgenciaClick Fiat Idea Adventure Promotion - Ideas Grande

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Keyword tags: AgenciaClick arts Campaign entertainment Fiat Idea Adventure Mobile/Wireless Recreation
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