Version User Scope of changes
Jan 11 2007, 8:08 PM EST (current) ideasgrande 2 words added, 15 words deleted
Jan 5 2007, 2:11 PM EST ideasgrande 1 photo added, 1 photo deleted

Changes

Key:  Additions   Deletions
Company: AgenciaClick Product: Fiat Idea Adventure Campaign Category: Arts, Entertainment & Recreation Mediums: Mobile/Wireless
Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

Via AdRants:
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroadoff road vehicle.



AgenciaClick Fiat Idea Adventure Promotion - Ideas Grande

Links

AdRants

Credits:

Client lead:
Agency:
Copywriter:
Art Director:
Creative Director:



Site pages
Top Contributors