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| Version | User | Scope of changes |
|---|---|---|
| Jan 11 2007, 8:08 PM EST (current) | ideasgrande | 2 words added, 15 words deleted |
| Jan 5 2007, 2:11 PM EST | ideasgrande | 1 photo added, 1 photo deleted |
Changes
Key: Additions Deletions
Company: AgenciaClick Product: Fiat Idea Adventure Campaign Category: Arts, Entertainment & Recreation Mediums: Mobile/Wireless
Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.
Via AdRants:
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroadoff road vehicle.

Agency:
Copywriter:
Art Director:
Creative Director:
Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.
Via AdRants:
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroadoff road vehicle.
Links
AdRantsCredits:
Client lead:Agency:
Copywriter:
Art Director:
Creative Director:
