American Legacy Foundation - Poster "WhatDaFxup With Zephr"This is a featured page


'Truth' Campaign Asks 'WhatDaFxup With Zephr?'

Via AdRants:
While referring to tobacco companies' use of the code word "Zephyr" in the fifties to refer to cancer might not be the strongest argument, the American Legacy Foundation's "Truth" campaign has launched a new campaign that includes a spot featuring a guy who goes into an oncologist's office to see if he has Zephyr/cancer.

whudafxup_zephyr.jpg

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Anonymous Old Information 0 Nov 28 2006, 3:57 PM EST by Anonymous
 
Thread started: Nov 28 2006, 3:57 PM EST  Watch
Um, not only is the campaign not a new truth ad campaign, but this has phase has actually ended and a new compaign has already launched.
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