Austrian radio station - Magazine "We Play What We Want"This is a featured page

Radio Station that plays something other than a popular music

Via AdRants:
In a recent campaign, an Austrian radio station, 88.6, is trying to position itself as something other that a station that plays popular music. By trashing the hugely successful Phil Collins and the Titanic soundtrack, two entities that, while some question their musical merit, made more money that this station will likely ever see, this station is trying to position itself as some sort of anti-pop, hip station. Too bad they couldn't find some cultural references that were relevant to this decade.

88_2_titanic.jpg

Links:

AdRants

Credits:

Client lead:
Agency:
Copywriter:
Art Director:
Creative Director:


ideasgrande
ideasgrande 		Latest page update: made by ideasgrande , Jan 22 2007, 7:16 PM EST (about this update About This Update ideasgrande Edited by ideasgrande

1 word added
11 words deleted

view changes
- complete history)
Keyword tags: Austrian radio station Campaign information magazine
More Info: links to this page

Threads for this page

Anonymous  (Get credit for your thread)

There are no threads for this page.  Be the first to start a new thread.