Change: Category: Arts, Entertainment & Recreation Mediums: Poster Subway Movie Poster Offers Ringtone Via Bluetooth Via AdRants: While riding the subway to work in Toronto, Jonathan Hung noticed a poster promoting the Lord of the Rings musical (who knew?) at the Prince of Wales theater. What caught   View changes from previous version. (Word count: 86)

Change: attention was the poster's encouragement titledto fire up bythe Publicationbluetooth or Bloginfra-red on his phone, point it at the poster and get a free ring Lord of the Rings-themed ring tone.LinksAdRants Credits:Client lead: Agency: Copywriter: Art Director: Creative Director:   View changes from previous version. (Word count: 96)