Mediums: Newspaper

After all, there's not much else about a Buick that's all that exciting. At least we can be excited about the car's ad campaign.

Via AdRants:
Today, Buick launched a campaign, called "Beyond Precision," for its new 2006 Lucerne. Television spots focus on the exactitude with which the car is crafted which is not necessarily a new message but seems to work in this case.

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AdRants

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