CarMax is different in that they look much more like a Wal-Mart of a Best Buy than most cheesy, flag-flying used car lots.

Via AdRants:
While we're not quite sure just how different CarMax is from other used car dealers with their claims of return policies and "buy without sell" but they sure are different in that they look much more like a Wal-Mart of a Best Buy than most cheesy, flag-flying used car lots. The company has just launched a two-part Boone/Oakley-created television campaign.











LinksAdRants

Credits:

Client lead:
Agency:
Copywriter:
Art Director:
Creative Director: