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Coke - Consumer Created "Video Contest"
Via Adrants:
They didn't want to hype something that might take away publicity from them doing the exact same thing Mentos did: create a contest/site where people can submit videos and win prizes.
Now we know why Coke reacted in such a blase fashion when all those Diet Coke/Mentos videos made the rounds.
Links
AdRantsCredits:
Client lead:Agency:
Copywriter:
Art Director:
Creative Director:
Latest page update: made by ideasgrande
, Jan 10 2007, 7:59 PM EST
(about this update
About This Update
Edited by ideasgrande
22 words added
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22 words added
34 words deleted
1 image added
1 image deleted
view changes
- complete history)
Keyword tags:
arts
Coke
Cosumer Created
entertainment
Recreation
Video Contest
More Info: links to this page
