Coors Lite - Outdoor "Bike Messenger Motif"

Coors Lite Joins Lincoln Using Bike Messenger Motif

Via AdRants:
Our intrepid NYC informant, ex-bike messenger and publisher, Bucky Turco, points us to another ad campaign that has latched onto bike messenger street cred. Just a short time ago, Lincoln used real bike messenger's names without permission to promote their SUV. This time, Coors Lite has used bike messenger imagery on a large, lower Manhattan billboard. The billboard shows the messenger riding along, scraping ice off the billboard.

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ideasgrande
ideasgrande 		Latest page update: made by ideasgrande , Jan 24 2007, 1:32 PM EST (about this update About This Update ideasgrande Edited by ideasgrande

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Keyword tags: Bike Messenger Motif communications Coors Lite Lincoln outdoor
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