Category: CommunicationsMediums: OutdoorCoors Lite Joins Lincoln Using Bike Messenger Motif Via AdRants: Our intrepid NYC informant, ex-bike messenger and publisher, Bucky Turco, points us toanother ad campaign that has latched onto bike messenger street cred. Just ashort time ago, Lincoln used real bike messenger's names without permission topromote their SUV. This time, Coors Lite has used bike messenger imagery on alarge, lower Manhattan billboard. The billboard shows the messenger ridingalong, scraping ice off the billboard.