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| Version | User | Scope of changes |
|---|---|---|
| Jan 24 2007, 1:32 PM EST (current) | ideasgrande | 2 words added, 12 words deleted |
| Jan 5 2007, 8:56 PM EST | ideasgrande |
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Company: Coors Lite Product: Bike Messenger Motif
Category: Communications Mediums: OutdoorCoors Lite Joins Lincoln Using Bike Messenger MotifVia AdRants:
Our intrepid NYC informant, ex-bike messenger and publisher, Bucky Turco, points us to another ad campaign that has latched onto bike messenger street cred. Just a short time ago, Lincoln used real bike messenger's names without permission to promote their SUV. This time, Coors Lite has used bike messenger imagery on a large, lower Manhattan billboard. The billboard shows the messenger riding along, scraping ice off the billboard.
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