Copyranter - Outdoor "Heineken Light"This is a featured page

Heineken Light Succumbs to Questionable Headline

Via AdRants:
Copyranter breaks down a recent Heineken Light outdoor panel which includes the healine, "Succumb to Smooth writing, "Succumb to Smooth? SUCK. CUM. 2 (number of sperm-producing testicles most men have). SMOOTH(IE) [slang for Blowjob]." Apparently, the copywriters didn't go through this excerise in analytics prior to presenting to the client.

heineken_succumb.jpg

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ideasgrande
ideasgrande 		Latest page update: made by ideasgrande , Jan 22 2007, 3:44 PM EST (about this update About This Update ideasgrande Edited by ideasgrande

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Keyword tags: Copyranter Heineken Light information outdoor
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