JWT Toronto - Magazine "Hand sanitizer lotion"This is a featured page


JWT Toronto has created an ambient (the word everyone outside the U.S. seems to use instead of guerilla) campaign for its client Purell, a hand sanitizer lotion

Via AdRants:
The campaign uses a simple but what would seem to be effective approach by placing stickers on magazines in doctors offices with copy such as "Thumbed through by sick people since September 2005" and "Gently sneezed on since October 2002." The stickers point to a website, washyourhands.tv, which explains the benefits of Purell. Nice work

washyourhands.jpg

Links

AdRants

Credits:

Client lead:
Agency:
Copywriter:
Art Director:
Creative Director:


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Keyword tags: hand housewares JWT lotion magazine sanitizer Toronto
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