Snicker - Consumer Created "Candy"

Jake Levine, was selected by Snickers to become the an ambassador for the candy company and Burton.


Via AdRants:
It's an effort by Snickers to smartly reach an audience immune to traditional media. Called The Rover, Jake will traverse the country for a year leading every sk8ter boi's dream; an all expenses paid position as board sports ambassador, hanging with riders and boarders, attending events and drooling over Gretchen Bleiler.

Snickers hires Blogger - Ideas Grande

Links

AdRants

Credits:

Client lead:
Agency:
Copywriter:
Art Director:
Creative Director:


ideasgrande
ideasgrande 		Latest page update: made by ideasgrande , Jan 22 2007, 7:45 PM EST (about this update About This Update ideasgrande Edited by ideasgrande

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Keyword tags: candy Consumer Created information Skatters snickers
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